The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. In fact, fashion, like music, is globally one of the most popular categories in terms of online consumer interest as it too transcends culture and breaks down barriers.No longer are fashion events and content limited to fashion brands – today you see brands of all types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway’s runway dress made out of wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television series Project Runway.A fashion initiative has the ability to elevate the brand and provide the perception of appearing out-of-the box and cutting edge to consumers. It is important to remember that there needs to be a rhyme or reason behind the partnership. By looking at the core fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will result in success for both the brand and the partner when identifying the common ground in messaging.For savvy brands and marketers of all types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media conversations. Brands no longer need to go to Paris to find success with fashion, and almost any brand can create a successful and sales-impacting organic partnership through one of these four platforms.• Partnering With Fashion EventsFashion event opportunities exist with large scale events, such as the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are often just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion weeks held in cities all over the world, the most prominent in the U.S. being New York Fashion Week and Los Angeles Fashion Week held twice a year, in February and September. Also included in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.Fashion events provide immense traffic and engagement in social media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Fashion Week 2013, there were 100,000 related Twitter and Instagram shared by more than 33,000 unique users. On average, the top NYFW brand photos generated 37,448 interactions per photo, most of which were product-driven. Marketing campaigns are extremely effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.As an example of this social success, Harman-Kardon created a NY Fashion Week partnership 3 day event to launch their fashion-friendly white headphones, based on their ‘beautiful sound’ platform. During and following the event, the brand’s social media traffic increased by 970%, and they received over 19 million social media impressions and 370 million national press impressions.• Partnering with Fashion DesignersWhether brands want to establish themselves as risk-taking and groundbreaking, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same valued traits. Celebrity and newly emerging designers offer opportunities to create endorsement partnerships and to liven up brand campaigns, trade events or event point of sale.• Partnering With Fashion TV SeriesFashion in Television is a constant theme, with series devoted to covering and showcasing fashion trends. Networks such as Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities as well as options to integrate brands directly into the content. Even daily talk shows typically have a fashion segment, which brands can creatively become part of. Additionally, scripted series can provide the basic storylines of fashion similar to the previous hit Sex In The City format. The targeted viewer is typically the coveted female demographic, with an average age 25 to 49.Pilot Pen created a 4 month long digital partnership with NBC’s Fashion Star television series. A branded customized fashion trivia game was developed with a grand prize trip to NY Fashion Week, supported by ad units across the NBC platform along with the series website and print. Additionally social media drove conversations both from the show’s designers and the brand’s fan base. The partnership reached more than 14 million consumers, with website visits 184% over goal and sweepstakes entries 85% over goal.• Partnering With Fashion BloggersFashion bloggers provide a very strong platform to share brand fashion driven strategies, and can include consumer sampling and sweepstakes components.Once upon a time, New York Fashion Week was only for a very exclusive group consisting of the fashion elite and insiders. Today, largely with the help of fashion bloggers – “everyday” girls who have managed to become big time influencers – everything is much more accessible with wider public appeal. In fact, fashion – above technology, food, sports, travel – is one of the most popular blog categories, with 3 million Google searches a day, second only to music.The proper strategic alignment within the fashion world can elevate and solidify a brands image, while tapping into a following that is enthusiastic and eager to engage online. To create a partnership that is relevant and makes sense, it is important to work with industry experts who understand the landscape and what kind of opportunities are out there to identify and activate exactly how your brand can harmoniously and successfully partner with a fashion initiative.

Stop Your Need For A Cash Advance: Lower Your Monthly Utility Demands

Instead of relying on a cash advance or a payday loan to pay the utility bills, there are ways to reduce your bill. Throughout the year, the costs may vary depending on the area you live in. Electricity bills will be high in during the summer months for those who live in the south, whereas residents of the north may see the increase during the winter months. Frugality begins with an initial plan to cut costs and continued to prevent additional future costs. Seasonal changes often impact the range of costs. Try one of these money saving strategies to help lower the average cost year round:* Always read through your bills. You may find small charges for services you do not even use. Call your provider and cancel any service you do not use or can do without. Small amounts add up quick. Not only will you be saving those costs, but the tax on the amount as well.* Evaluate your cable bill. Do you even watch the high priced channels? Lower your plan to the basic cable plan in order to lower your bill.* Recycle. In some states, you can get cash back for bottle and cans. Recycling goods will save on trash bags as well as costs for excessive trash disposal.* Insulate your doors and windows. Keeping curtains closed during summer days will help prevent the home from heating up. Insulation during the winter will keep the warmth inside. There are many cost effective window fashions which will help with utility costs. If you make a small initial investment in window coverings you will see long lasting results.* During hot months, use smaller appliances to cook with. Use a slow cooker, microwave, electric skillet or toaster oven to make you meals. These will not heat up the kitchen as a stove and oven will.* Use a draft stopper on your doors during the winter months to keep the warm air inside your home.* Add layers of clothing and/or use blankets instead of turning up the heat when you get a chill.* Keep your freezer full to maximize efficiency. Even if you do not have it filed with food products, you can fill empty milk jugs with water to take up the empty space.* You don’t have to take cold showers to lower your electric bill, but you can limit the time spent there. Shut water off while brushing teeth or shaving and fill the sink to do the dishes rather than keeping the water running.* Run the washing machine and dishwasher when the loads are full. Upgrade machines to low energy efficiency models. For those of you who qualify, there are programs to help households become more energy efficient.* Leaky faucets and running toilets may sound annoying, but they also throw money away every day they are left that way. As soon as there is a problem, have it fixed. There are many self-help plumbing books or do-it-yourself guides online to help prevent plumbing expenses.You don’t have to depend on a cash advance or a payday loan when the utility bills run high. Cut back on monthly costs and put the extra aside for those costs which cannot be avoided. No one says you need to be uncomfortable in your own home when the extreme weather affects overall costs, but you can help with average costs. Living frugal does not mean going without, just going about life smarter.
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Renting a Space For Business

If you are a new entrepreneur, you need to take note that location is important if you want to be successful. There are different factors to consider in choosing the right spot. There are some experts who believe that location is just as important in finding an affordable space to lease. You need to consider the type of business that you have. For service business that work on their customer’s place or if your business doesn’t deal with customers, the location is irrelevant. A business owner should be wise enough to go for low cost space. It could impact the prices of their products and profit margin.Profitable location for your business is determining how you will increase the volume of your customers. Consider factors like parking space, other nearby competition and the reputation of the community where your business will be situated. Remember that different businesses have different approach in luring customers. If you will be opening a coffee shop, situated it in a place where there is pedestrian traffic. Auto repair shops should be near the road so that drivers will see it easily. Think if your business would profit more if it is near other businesses. If you will be selling clothes, it should be near other shops because customers will tend to spend hours in one area. The bottom line is to know the habits of your customers so you can have an idea which location is the right one.Renting is a wise move rather than buying a space. Start up business might not have the funds to do so. When looking for a space to lease for your business, go for the one that you can afford. Do some financial projection and think how you can pay this every month considering other expenses. Seek the help of real estate brokers so you can get an idea on how much the rent will be in a particular neighborhood.When selecting a space for your business rental, consider your business itself. The facilities of the location should be appropriate for the kind of business that you have. If the building lacks a major thing that can affect your business operation, then scout for another one. Ask the landlord for information about communication wiring like internet and telephone. Aside from communication look into the electrical power source and see to that it is enough for your business requirements.