Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

Impact Of Nutrition On Nations Produtivity And Healthy Growth

Nigeria has greatly improved socio-economically unlike her past years. The problem of malnutrition still cut across some of her citizens. She has been long hobbled by political instability, corruption, inadequate infrastructure and poor macro-economic management. This has led her to over dependence on the capital-intensive oil sector, which provides 20% of GDP, 95% of foreign exchange earnings, and about 65% of budgetary revenue. But certain governmental and economic reformation has brought about a lot of improvement ranging from an estimated increase in her GDP from $430 per capita in 2003 to $1,000 in 2005. Reducing the unemployment rate from 3.2% in 1997 to 2.9% in 2005. The adoption of micro-finance banking, and bank liquidation and consolidation by the CBN, resulted in the rating of Nigerian banks as one of the best in Africa. The peak of the whole thing was the historic debt-relief of $30 billion worth from the $37 billion own by Nigeria to the Paris Club in March 2006.In spite of all these recent development, 70% of Nigerians are still under the alienating hands of malnutrition and 60% in 2000 below poverty line. I have categorized the Nigerian nutritional problem for the sake of clarification into undernutrition, overnutrition and micronutrition. The purpose of this article is to review the government effort and also suggest ways of emanating the country from the alienating hands of poverty that threatens the country’s future.NUTRITIONAL PROBLEMS.
Though the three nutritional problems make up a summary of the country’s problem of malnutrition, it will be good to review the whole problem one after the other. Undernutrition is of the greatest nutritional problem that stricken mostly people in the rural areas and some of those who went to the city in search of greener pasture. Undernutrition is characterized by inadequate intake of macro-nutrients (namely: calories and protein). According to the president Obasanjo, “almost half of children ages 7+-13 in Nigeria are underweight”. A lot of children and adults go to bed starved, some take one meal a day and most of these meals are carbohydrates. This leads to malnutrition and protein deficiency. It is the main cause of kwashiorkor which is more unique to people living in the tropical African region. For adults, the Recommended Dietary Allowance (RDA) for protein is 0.79g per Kg (0.36g per 1b) of body weight each day. For children and infants this RDA is doubled and tripled, respectively, because of their rapid growth. This is the root cause of stunted growth and deformation in growing children. One-fifth of Nigerian children die before the age of five, primarily from millions of Nigerians are also living below one dollar a day, others live by begging for food on the streets.Overnutrition is mainly the problem of adults and few adolescents especially the urban dwellers. It is a rapidly escalating public nutrition problem, principally reflecting shift in dietary patterns and more sedimentary lifestyles. The situation in Nigeria where economy favor a particular group than others, the poor gets poorer while the rich gets richer had brought about a higher percentage of overnutrition- Nigerian big man disease. This nutritional problem is now in an alarming rise in diet-related chronic disease such as type II diabetes, hypertension, cardiovascular diseases and several diet-related cancers. These chronic diseases accounted for human suffering, social distress, loss of productivity, and economic burden to the health and other economic sectors. The increase in population obsessed in the country affects the country’s labour force and the productivity of the country both at present and in the near future.The last but not the list is micronutrient deficiencies. It is the inadequate intake of key vitamins and minerals. It is both experienced by the poor and the rich, rural and urban dwellers. It is hunger hidden under the guise of sufficiency in Nigerian society. Lack of vitamins and minerals results in irreversible impairment to child physical and mental development. That is why this type of malnutrition is centered on pregnant women and children. According to some empirical conclusions, it is observed that even moderate iodine deficiency during foetal development and infancy has been shown to depress intelligence quotient levels by 10-15 points. Folic acid deficiency is linked to serious birth defects. Inadequate iron affects children’s growth and learning ability, and reduces their ability to concentrate, fully participate in school and society interacts and develops; it also contributes to material mortality and lowered workforce productivity. It is on record that 40% of children under 5years of age suffers vitamin A deficiency.The three major nutritional problem in Nigeria place a great challenge on the country’s faltering economy has led to declining imports of costly protein-rich food, oil and animal feed. Many parents now abandon the task of breast-feeding and all this and many others contribute to the risk of malnutrition in Nigeria and more so now she is undergoing a rapid socioeconomic revolution.GOVERNMENT ACTION PRIOR TO DEMOCRACY
Nigeria economy was dominated by Agriculture and trade, which flourished during the colonial rule in 19th century. In 1960s and 1970s the petroleum industry developed and prompted greatly increased export earnings and allowing massive investments in industry, agriculture, infrastructure and social science.The sharp decline in oil prices, economic mismanagement, and continued military rule characterized Nigeria in the 1980s. In 1983, the U.S. Agency for International Development (USAID) began providing assistance to the Nigerian Federal and State Ministries of Health to develop and implement programs in family planning and child survival. In 1992, an HIV/AIDS prevention and control program was added to existing health activities USAID committed $135 million to bilateral assistance programs for the period of 1986 to 1996 as Nigeria undertook an initially successful Structural Adjustment program, but later abandoned it. Plans to commit $150 million in assistance from 1993 to 2003 were interrupted by strains in U.S.-Nigeria relations over human right abuses, the failed transition to democracy, and a lack of cooperation from the Nigerian Government on anti-narcotics trafficking issues. By the mid-1990s, these problems resulted in the curtailment of USAID activities that might benefit the military government. Existing health programs were redesigned to focus on working through grassroots Nigerian non-governmental organizations and community groups.In 1987, The International Institute of Tropical Agriculture (IITA), under the principal Researcher Dr Kenton Dashiell, launched an ambiguous effort in Nigeria to combat widespread malnutrition. They encouraged the use of nutrients, economical soybeans in everyday food. They further said that soybeans are about 40% protein-rich than any of the common vegetable or animal food sources found in Africa. With the addition of maize, rice and other cereals to the soybeans, the resulting protein meets the standard of the United Nations Food and Agricultural Organization (FAO). Soybeans also contain about 20% oil, which is 85% unsaturated and cholesterol free. Though a lot of nice programs for malnutrition alleviation started at this period, there were a lot of other socio-economic thorns that hindered the popularity and proper functioning of these programs till the democratic period. The economic instability within this period favored malnutrition to a great extent due to autocratic government. There was little or no in-depth effort to fight malnutrition. The period can be identified as the egoistic period- when the governmental private interest dominated at the expense of the suffering masses.THE LATER INTERVENTION
The most interesting part of this period is that it is characterized by promise and hope. Promise which is the chief working tool of this period and hope ever present to sustain the promise. The president Obasanjo in 2002 meeting with the president International Union of Nutritional Sciences promised to support a better coordination of nutritional activities and programs in Nigeria, he further said, “the high prevalence of malnutrition is totally unacceptable to this government and he assured the IUNS president that he would do everything possible to ensure that resources are available to improve household food security, greater access to healthcare services and better caring capacity by mothers including support for breast feeding promotion.On the 27th September 2005, Nigerian president chief Olusegun Obasanjo lunched the Nasarawa state school feeding program at the Laminga primary school. The program is fully funded and administered by the state of Nasarawa, which makes it a unique model in Africa today. The epoch making event is in fulfillment of one of the promises of combating malnutrition especially among children whom he observed that many at the age of 7-13years are underweight. He further promise to reach out about 27million children during the coming 10years.Other international bodies like the World Health Organization (WHO), The United Nation International Children’s Fund (UNICEF), The United States Agency for International Development (USAID) which began in 1992 but took more root during democratic regime. All of them and many more are fighting acidly to eradicate poverty and malnutrition.There are a lot of challenges that exist in some nutrition improvement programs. There is the need for the government to place some nutritional research into the national policy. They should be able to reach out to the nook and cranny of the country. They should be able to coordinating all the sectors of anti-malnutrition agencies. A more effective intervention is very much needed.Nutrition is now an interventional issues a stake and as well the unavoidable duty of each nation. Though it is difficult to bring solution to every man’s door but the government should try as much as possible to reach people through, mobile agencies, and mass media. There should be a lot of effective research conducted in the nation to be updated with information such as; average government investment in nutrition per capital, current statues of nutrition deficiencies, and information on nutrition initiatives, as well as national policy frameworks and interagency coordination mechanisms. There is need to promote nutritional organisation especially, non-governmental organisation. The government should try to improve the socio-economic life of the people. Agriculture should be encouraged and improved in the country. There should be a check on the nutritional value of every product both imported and non-imported product. The Government should promote a global nutrition agenda, which would increase nutrition’s visibility at national levels and beyond.If these above suggested solution would be taken into account, Nigeria would improve to a heavy extent as the giant of Africa and future giant of the world economy, thereby clearing the future storm of economy facing Nigeria because of some of her citizens suffering from nutritional problems.

The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. In fact, fashion, like music, is globally one of the most popular categories in terms of online consumer interest as it too transcends culture and breaks down barriers.No longer are fashion events and content limited to fashion brands – today you see brands of all types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway’s runway dress made out of wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television series Project Runway.A fashion initiative has the ability to elevate the brand and provide the perception of appearing out-of-the box and cutting edge to consumers. It is important to remember that there needs to be a rhyme or reason behind the partnership. By looking at the core fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will result in success for both the brand and the partner when identifying the common ground in messaging.For savvy brands and marketers of all types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media conversations. Brands no longer need to go to Paris to find success with fashion, and almost any brand can create a successful and sales-impacting organic partnership through one of these four platforms.• Partnering With Fashion EventsFashion event opportunities exist with large scale events, such as the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are often just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion weeks held in cities all over the world, the most prominent in the U.S. being New York Fashion Week and Los Angeles Fashion Week held twice a year, in February and September. Also included in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.Fashion events provide immense traffic and engagement in social media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Fashion Week 2013, there were 100,000 related Twitter and Instagram shared by more than 33,000 unique users. On average, the top NYFW brand photos generated 37,448 interactions per photo, most of which were product-driven. Marketing campaigns are extremely effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.As an example of this social success, Harman-Kardon created a NY Fashion Week partnership 3 day event to launch their fashion-friendly white headphones, based on their ‘beautiful sound’ platform. During and following the event, the brand’s social media traffic increased by 970%, and they received over 19 million social media impressions and 370 million national press impressions.• Partnering with Fashion DesignersWhether brands want to establish themselves as risk-taking and groundbreaking, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same valued traits. Celebrity and newly emerging designers offer opportunities to create endorsement partnerships and to liven up brand campaigns, trade events or event point of sale.• Partnering With Fashion TV SeriesFashion in Television is a constant theme, with series devoted to covering and showcasing fashion trends. Networks such as Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities as well as options to integrate brands directly into the content. Even daily talk shows typically have a fashion segment, which brands can creatively become part of. Additionally, scripted series can provide the basic storylines of fashion similar to the previous hit Sex In The City format. The targeted viewer is typically the coveted female demographic, with an average age 25 to 49.Pilot Pen created a 4 month long digital partnership with NBC’s Fashion Star television series. A branded customized fashion trivia game was developed with a grand prize trip to NY Fashion Week, supported by ad units across the NBC platform along with the series website and print. Additionally social media drove conversations both from the show’s designers and the brand’s fan base. The partnership reached more than 14 million consumers, with website visits 184% over goal and sweepstakes entries 85% over goal.• Partnering With Fashion BloggersFashion bloggers provide a very strong platform to share brand fashion driven strategies, and can include consumer sampling and sweepstakes components.Once upon a time, New York Fashion Week was only for a very exclusive group consisting of the fashion elite and insiders. Today, largely with the help of fashion bloggers – “everyday” girls who have managed to become big time influencers – everything is much more accessible with wider public appeal. In fact, fashion – above technology, food, sports, travel – is one of the most popular blog categories, with 3 million Google searches a day, second only to music.The proper strategic alignment within the fashion world can elevate and solidify a brands image, while tapping into a following that is enthusiastic and eager to engage online. To create a partnership that is relevant and makes sense, it is important to work with industry experts who understand the landscape and what kind of opportunities are out there to identify and activate exactly how your brand can harmoniously and successfully partner with a fashion initiative.