The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Fashion and design partnerships are one of the strongest opportunities being leveraged by brands to market products to those cutting edge trendsetters and influencers that closely follow – and lead – today’s fashion trends.Fashion partnerships result in an enhanced image and an overall sense of innovation and hipness to the brand. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer buzz. In fact, fashion, like music, is globally one of the most popular categories in terms of online consumer interest as it too transcends culture and breaks down barriers.No longer are fashion events and content limited to fashion brands – today you see brands of all types leveraging fashion, ranging from title-owning Mercedes-Benz Fashion Week, Subway’s runway dress made out of wrappers, Moët & Chandon on the Golden Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television series Project Runway.A fashion initiative has the ability to elevate the brand and provide the perception of appearing out-of-the box and cutting edge to consumers. It is important to remember that there needs to be a rhyme or reason behind the partnership. By looking at the core fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will result in success for both the brand and the partner when identifying the common ground in messaging.For savvy brands and marketers of all types, opportunities are available at a wide range of fee levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive social media conversations. Brands no longer need to go to Paris to find success with fashion, and almost any brand can create a successful and sales-impacting organic partnership through one of these four platforms.• Partnering With Fashion EventsFashion event opportunities exist with large scale events, such as the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are often just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion weeks held in cities all over the world, the most prominent in the U.S. being New York Fashion Week and Los Angeles Fashion Week held twice a year, in February and September. Also included in the fashion event category are fashion designer showcases held at locations year round or celebrity driven award shows where the red carpet is often the highlight of the night.Fashion events provide immense traffic and engagement in social media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Fashion Week 2013, there were 100,000 related Twitter and Instagram shared by more than 33,000 unique users. On average, the top NYFW brand photos generated 37,448 interactions per photo, most of which were product-driven. Marketing campaigns are extremely effective when they take place in real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.As an example of this social success, Harman-Kardon created a NY Fashion Week partnership 3 day event to launch their fashion-friendly white headphones, based on their ‘beautiful sound’ platform. During and following the event, the brand’s social media traffic increased by 970%, and they received over 19 million social media impressions and 370 million national press impressions.• Partnering with Fashion DesignersWhether brands want to establish themselves as risk-taking and groundbreaking, or more proven with long-standing character, custom alignments exist with fashion designers and events whose personality reflect those same valued traits. Celebrity and newly emerging designers offer opportunities to create endorsement partnerships and to liven up brand campaigns, trade events or event point of sale.• Partnering With Fashion TV SeriesFashion in Television is a constant theme, with series devoted to covering and showcasing fashion trends. Networks such as Lifetime (Project Runway), E! (Fashion Police), Bravo (Rachel Zoe), NBC (Access Hollywood, Extra) all offer sponsorship opportunities as well as options to integrate brands directly into the content. Even daily talk shows typically have a fashion segment, which brands can creatively become part of. Additionally, scripted series can provide the basic storylines of fashion similar to the previous hit Sex In The City format. The targeted viewer is typically the coveted female demographic, with an average age 25 to 49.Pilot Pen created a 4 month long digital partnership with NBC’s Fashion Star television series. A branded customized fashion trivia game was developed with a grand prize trip to NY Fashion Week, supported by ad units across the NBC platform along with the series website and print. Additionally social media drove conversations both from the show’s designers and the brand’s fan base. The partnership reached more than 14 million consumers, with website visits 184% over goal and sweepstakes entries 85% over goal.• Partnering With Fashion BloggersFashion bloggers provide a very strong platform to share brand fashion driven strategies, and can include consumer sampling and sweepstakes components.Once upon a time, New York Fashion Week was only for a very exclusive group consisting of the fashion elite and insiders. Today, largely with the help of fashion bloggers – “everyday” girls who have managed to become big time influencers – everything is much more accessible with wider public appeal. In fact, fashion – above technology, food, sports, travel – is one of the most popular blog categories, with 3 million Google searches a day, second only to music.The proper strategic alignment within the fashion world can elevate and solidify a brands image, while tapping into a following that is enthusiastic and eager to engage online. To create a partnership that is relevant and makes sense, it is important to work with industry experts who understand the landscape and what kind of opportunities are out there to identify and activate exactly how your brand can harmoniously and successfully partner with a fashion initiative.

Anti Aging Organic Skin Care – Defy the Ravages of Time

Even if you’ve resolved to grow old gracefully, there’s no reason not to use the best products possible to take care of your skin. Developing an anti aging organic skin care regimen is an important way to appear more vital and youthful. In this article, we’ll present some information about all natural skin care products for women in the UK who are interested in protecting and preserving the youthful vigor of their skin.Oxygen is a Key IngredientJust as we need oxygen to breathe, the skin needs oxygen to stay clear and pure. Oxygen is thought to accelerate skin regeneration and decrease the rate at which skin loses the important components elastin and collagen. Oxygen also has anti-inflammatory effects, helping to calm and heal the skin. The best oxygen-containing skin care products are often handmade, and, because they do not contain preservatives, need to be refrigerated. Oxygen works to increase collagen density and skin firmness. Organic skin care products containing oxygen should also have a neutral pH that will not upset the skin’s pH balance and cause irritation.Royal Jelly is Another Ingredient to ConsiderRoyal jelly is an organic beauty product derived from bees. It has a creamy texture and strong antibacterial properties, so it functions as a skin protector. Royal jelly also has skin-soothing qualities and is sometimes used to relieve skin conditions like atopic dermatitis. In addition, it promotes collagen production and has a normal-range pH of about 3.5 to about 4.0, making it slightly acidic but still compatible with human skin. Finally, royal jelly is an anti-viral and anti-fungal agent and is thought to help damaged skin cells rejuvenate.Aloe Vera is Also A Highly Desirable Ingredient in Organic Beauty ProductsAloe vera is a plant that has been known since ancient times for its healing and anti-inflammatory properties. It works by increasing blood flow to speed healing. Aloe vera reduces the chance of infection and helps protect the skin from exposure to ultra-violet radiation. It’s also an excellent treatment for frostbite, psoriasis, burns, sunburn, abrasions, skin lesions, insect bites and stings and hives. Aloe vera is a powerful addition to organic anti aging skin care products.It’s amazing how many effective and beneficial anti aging organic skin care products are available in the UK. Why use chemically based formulations when organic products are equally valuable and widely available?

Renting a Space For Business

If you are a new entrepreneur, you need to take note that location is important if you want to be successful. There are different factors to consider in choosing the right spot. There are some experts who believe that location is just as important in finding an affordable space to lease. You need to consider the type of business that you have. For service business that work on their customer’s place or if your business doesn’t deal with customers, the location is irrelevant. A business owner should be wise enough to go for low cost space. It could impact the prices of their products and profit margin.Profitable location for your business is determining how you will increase the volume of your customers. Consider factors like parking space, other nearby competition and the reputation of the community where your business will be situated. Remember that different businesses have different approach in luring customers. If you will be opening a coffee shop, situated it in a place where there is pedestrian traffic. Auto repair shops should be near the road so that drivers will see it easily. Think if your business would profit more if it is near other businesses. If you will be selling clothes, it should be near other shops because customers will tend to spend hours in one area. The bottom line is to know the habits of your customers so you can have an idea which location is the right one.Renting is a wise move rather than buying a space. Start up business might not have the funds to do so. When looking for a space to lease for your business, go for the one that you can afford. Do some financial projection and think how you can pay this every month considering other expenses. Seek the help of real estate brokers so you can get an idea on how much the rent will be in a particular neighborhood.When selecting a space for your business rental, consider your business itself. The facilities of the location should be appropriate for the kind of business that you have. If the building lacks a major thing that can affect your business operation, then scout for another one. Ask the landlord for information about communication wiring like internet and telephone. Aside from communication look into the electrical power source and see to that it is enough for your business requirements.